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HUMANOID
HUMANOID WAS FOUNDED BY SANDRA HARMSEN (CREATIVE DIRECTOR)
AND HANS BOELENS (COMMERCIAL DIRECTOR) IN 1981.
THE DESIGNTEAM HAS SINCE EXPANDED AND IS CURRENTLY LED BY DESIGNER CECILE BLEIJENBERG.
HARMSEN AND BOELENS FOLLOW THEIR INSTINCT, NOT JUST IN DESIGNING BUT IN BUSINESS AS WELL. THIS HAS PROVED TO BE A SUCCESSFUL STRATEGY AS HUMANOID’S POPULARITY HAS STRETCHED BEYOND THE NETHERLANDS.
HUMANOID IS FAST BECOMING AN INTERNATIONALLY SOUGHT AFTER LABEL THAT IS STOCKED IN EXCLUSIVE STORES WORLDWIDE. TO CELEBRATE THE 26-YEAR ANNIVERSARY, A BOOK ABOUT THE DEVELOPMENT OF THE BRAND OVER THE YEARS HAS BEEN PUBLISHED, IN COLLABORATION WITH EDITOR GIENE STEENMAN.
HUMANOID (LITERALLY HUMAN-LIKE) IS CHARACTERIZED BY THE USE OF FABRICS THAT ENVELOP THE BODY IN COMFORTABLE LUXURY. DESIGNS FOLLOW THE BODY FOR A HUGGING SILHOUETTE WITH ELEGANTLY DRAPED FABRICS. THE DESIGN PROCESS STARTS WITH THE FABRICS; HOW THEY FALL, FEEL AND DYE. THIS RESULTS IN CLOTHES WITH A RELAXED FIT THAT ARE A PLEASURE TO WEAR: ELEGANT BUT WITH AN EDGE PERFECT FOR MODERN URBAN WARRIORS.